In order to reduce the amount of this non-recyclable waste, we wanted to show people that they can dry their hands more successfully with less material. After experimenting with different methods, we concluded on one method which turns out to be the most successful.
After conducting a detailed research on segmentation of waste of Koç University, we found out that a major component was drying towels, that can only be used for once and cannot be recycled. In order to reduce the amount of this non-recyclable waste, we wanted to show people that they can dry their hands more successfully with less material. After experimenting with different methods, we concluded on one method which turns out to be the most successful.
In this methods, consumers are asked to shake their hands hard for 12 times and fold the towel in half before drying their hands. To visualize our campaign we created a sticker and stuck it on each towel machine. With this stickers, consumers are always reminded of the method just before their consumption of the towels.
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